Building an e-database (Emails), would be the trend that everyone follows currently, however, in most cases, you tend not look into the physical postal address of the businesses you target. Sending direct mails suddenly become part of your marketing drive, what do you do next?
Why Address Appending?
- Direct mail details are cross checked with the NCOA
(National Change Of Address).
- De-duplication (de-dupe), is an absolute must to comply with USPS standards.
- Fresh Address’s postal appending (also known as Reverse Appending) adds postal addresses to your existing email address database